Gabriela Bassa

Design Researcher & Service Designer

Areas of Specialization

Service design

Design research

Strategic design

Contexts of Work

Brazil

Themes

Healthcare

Housing

Financial services

Innovation projects

Roles

Service designer

Design Researcher

Design Strategist

“Diversity drives innovation - when we limit who can contribute, we in turn limit what problems we can solve.” - Telle Whitney

Born and based in Brazil, I am a service designer passionate about understanding human behaviour. Before even knowing the term "social innovation" I found myself involved in projects at university that were enabling social and sustainable impact in the local community. Since then, I knew that what motivated me about being a designer was to apply my knowledge of the design process and methods to understand people's needs and behaviours and co-create better scenarios.

After my graduation, I specialized in service design, fascinated by its collaborative and human-centered approach to conduct problem-solving within organizations. As a service designer, I help organizations rethink how they create value through services and strategies that meet people’s needs, consider technical feasibility, and reach business goals.

Before collaborating with Sonder Collective, I was a service design consultant at Livework Studio, in São Paulo, where I worked in the development and improvement of services, user and field research, business strategies, and innovation projects. As a consultant, I had clients of private companies, mainly in the financial and healthcare sectors, Brazilian government institutions, and an NGO of children and women's rights. After Livework, I worked as a user research specialist at QuintoAndar, a Brazilian real estate startup, creating new digital services in the context of housing.

I believe that design has an important role in transforming and building a better future throughout collaboration and I joined Sonder for the opportunity to collaborate on purpose-driven projects, learn from other people and cultures, and to be part of this future transformation.