'The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking' (Albert Einstein)
Born in Egypt, raised in Australia, based in London, and having worked as a change-maker for the last 12 years -- every day, my privilege humbles me, my dreams energise me, and my choices outwit me. My expertise is in co-designing alternative futures with communities and partners in global health and humanitarian contexts. People tell me that I am a “doer”! I like to practice the art of listening. I love humanising complexity through ethnographic techniques. I zoom into individual stories and zoom out to design action for systemic change. I surface patterns which help people see old problems in new ways. As co-founder and director at Sonder, I am responsible for developing methodology, service offering and strategic partnerships. Previously, I set up ThinkPlace’s Kenya design studio and developed their portfolio of work in Africa. Prior to that, I led a range of public and private sector design and organisational change projects in Australia. With a bachelors in design and a masters in management, I am now completing a doctorate in design anthropology at UCL's Institute for Global Prosperity, while occasionally teaching to students.