Profile photo of Peter Gata Ayuba

Human-centred designer


Contexts of work




United States

United Arab Emirates


Areas of Specialisation

UX/UI design
Brand design
Visual design
Communication Design


Finance & Investment
Fashion and Lifestyle

Profile photo of Peter Gata Ayuba

Peter Gata Ayuba

I believe that design is only as good as it is usable and relevant.

Peter is a designer from northern Nigeria, with a passion for purposeful design. He combines an
understanding in user research and creativity to build solutions and services that meet and
positively impact humans.

Peter has helped organisations including the Economic Development Board of Bahrain, Dubai
Design and Fashion Council, KateMoses Healthcare, Commscope and the Abuja Chamber of
Commerce and Industries to create digital products that are intuitive and meet their strategic
organisational goals. He is passionate about purposeful design - design that not only meets the
expected usability requirements, but is equally as functional as it is beautiful, yet provides value
beyond aesthetics.

As a versatile designer, he is experienced in brand/visual design, creating design systems,
interactive and gesture-based interfaces, responsive design, video-wall interface design and
collaborating with teams to ensure design is implemented.

Before joining Sonder, Peter was an Interaction Designer at MBLM in Dubai.

Outside of work, Peter enjoys listening to music, travelling to new places, meeting people and
learning. He is also active in calisthenics, table tennis and football.

Interested in working with us for a better future?